This year CinCin brought back their uber successful ‘Lemon Festa’ for a second season… and everything from the menu to content was inspired by all things lemon!
This time, co-founder Kresha Bajaj travelled to the coastal home of this zesty fruit and brought back a little sunshine with her so we could celebrate our own Italian summer at everyones favourite Italian Restaurant in Mumbai.
The menu charts a culinary trail from Venice down to Capri, featuring dishes from Rome, Naples, Rovello and Positano.
This lemony menu had some delizio dishes such as the Pollo Bianco, Bruschetta Miste, Conchiglie con Pesto Al Forno, Taglierini Gamberrito E Picante and some mouth-watering desserts to choose from.
For this campaign we worked on implementing different styling as our aim was to change the look and feel of the Instagram feed, through our photography. We also created a couple of micro videos to make the dishes look intriguing.
This menu was very well received and many of our loyal patrons came back to keep trying more. We know this as we were able to track everyone’s reaction and interest in this menu through our ORM and Social Media platforms. After noticing the amount of attention it got and the interest of people online, the team at CinCin extended the Lemon Festa Season 2 Menu for another month!